Mudra Institute of Communications, Ahmedabad (MICA) has come out with a notification for admissions to the Digital Marketing and Communications programme for the batch of 2016-18. There have been a few changes made to the existing process. Let us find out what they are.
Application process and important timelines
Registrations open from 10th September 2015 and continue till 4th December 2015
MICAT will be conducted on 20th December 2015
Call letters for Group Exercise (GE) and Personal Interview (PI) will be dispatched by 30th December 2015
First phase of Group Exercise (GE) and Personal Interview (PI) will be held from 15th-18th January 2016
Confirmed admission offer on 31st January 2016
Also, there will be another phase of GE and PI in February-March 2016 to allow another opportunity to MICA aspirants to get through
Eligibility criteria
A MICA aspirant will need a Bachelor’s degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU) to register and apply for flagship PGDM-C at MICA. Candidates appearing for final examinations towards a Bachelor’s degree (or equivalent) are also eligible to apply.
Selection process
The selection process for PGDM-C 2016-18 at MICA has three steps:
Step 1: Each candidate has to take at least one of the 3 exams: CAT 2015, XAT 2016 and GMAT (2012 onwards).
Step 2: Every applicant will be required to appear in MICA Admission Test (MICAT). The test is conducted to assess leadership potential of the applicant reflecting an aptitude for creative thinking, communication and consumer centricity.
Step 3: Based on the performance in the MICA Admission Test (MICAT), applicants are shortlisted for Group Exercise (GE) and Personal Interview (PI) to assess a candidate’s overall
Testing pattern
MICA admission test, MICAT 2016 will be a multidimensional computer based examination, which will assess candidates in areas such as Divergent Thinking Abilities, Written Communication Abilities, General Awareness about contemporary social and business issues, including areas relevant to media, marketing, advertising & current affairs and Analytical & Verbal Abilities.
The Admission test also includes psychometric profiling to assess the candidate’s leadership potential.
Changes in the process
The admission process for PGDM-C 2016 intake sees following 4 major changes in terms of selection cycle, eligibility exams, aptitude test format and Group Exercise & Personal Interview (GE&PI) centres.
- The selection process for PGDM-C 2016-18 to happen twice.
- Candidates will have to take at least one of the three eligibility exams: CAT 2015, XAT 2016 and GMAT (2012 onwards).
- MICAT will be held only in the computer based format in 14 cities across the country.
- First phase Group Exercise & Personal Interview (GE-PI) will be conducted at Bengaluru, Delhi, Kolkata & Mumbai and the second phase GE-PI at MICA, Ahmedabad only.
Regarding the clash between SNAP 2015 and MICAT 2016, read our take on the same.
All the best!
Edit: According to a leading news portal, MICAT has been rescheduled to the 13th of December. However, there has been no official update/communication regarding the same. It would be in the best interests of the aspirants to stay put till the 10th of September or till the news gets updated whichever is earlier.
